Outlet là gì? Ưu nhược điểm Outlet và Cách chọn hàng Outlet CỰC CHẤT!

Shopping tr thnh cn bnh gy nghin vi hu ht ch em ph n. Nhiu ngi quan tm n hng outlet nhng cha nm c chnh xc outlet l g. Vy u nhc im ca outlet l g? Cch chn hng outlet nh th no? Cng Baiviethay.com tm hiu v outlet cng nhng thng tin lin quan qua bi vit di y nh!

Outlet l g?

Trong lnh vc kinh doanh, outlet c ngha l ca hng tiu th sn phm. Tuy nhin, y khng phi l nhng ca hng tiu th thng thng m n l ca hng tiu th cc sn phm tn kho, hng gim gi.

Khi nhc n outlet l g, chc hn nhiu ngi trong s chng ta bit n loi hnh sn phm ny. Bi l, outlet l mt trong s nhng hnh thc kinh doanh ph bin khng ch Vit Nam m cn khp cc nc trn th gii.

Vi mc ch tiu th cc sn phm tn kho, hng li hoc cc sn phm ht ma, cc cng ty,doanh nghip, c bit l cc cng ty, doanh nghip trong lnh vc thi trang, nht l nhng cng ty, doanh nghip ln thnh lp nhiu ca hng outlet.

Mc d vy, Vit Nam, cc ca hng outlet cha thc s ph bin v rt nhiu ngi hiu sai outlet l g. Bi vit ny cung cp mt s thng tin v outlet l g, u nhc im ca outlet cng nh cch la chn hng outlet nh th no cho ng.

u im ca outlet l g?

Vic nm c khi nim outlet l g vn cha th gip bn hiu hn v loi hng ny nu nh bn b qua nhng u nhc im ca outlet. Mt s u im ni bt ca outlet c th c nhc n di y:

Sn phm a dng

Cc mt hng outlet rt a dng,khng ch bao gm cc mt hng qun o m cn c cc sn phm thi trang khc nh giy dp, m phm, trang sc. Cc sn phm outlet a dng c v mu m, chng loi, kch c, c th ph hp cho nhiu ngi, nhiu la tui. Khng nhng th, cc sn phm outlet cn gm c nhng mt hng gia dng cc thit b in t nh ni cm in, bp gas, cc loi bp in t, hoc my lnh, iu ho, my tnhhoc cc sn phm thc phm chc nng.

Khi tm hiu v outlet l g, nhiu ngi ngh rng cc mt hng y ch c cc sn phm tn kho, cc mt hng lica cc thng hiu tm trung hoc cc thng hiu km cht lng.

Tuy nhin, nu bn thc s tm hiu v outlet l g v cc sn phm ca outlet th s bit bn cnh nhng sn phm ca cc thng hiu tm trung, cc ca hng outlet cn c cc sn phm ca cc thng hiu ni ting nh Calvin Klein, Nike, Lacostev rt nhiu cc thng hiu ni ting khc.

Gi c tng i r

Vi nhng ai tng tm hiu v outlet l g th chc hn s bit c gi ca cc sn phm outlet r hn nhiu so vi cc sn phm khc. Bi cc sn phm outlet l nhng sn phm tn kho, nhng sn phm li, hoc khng cn c nhiu ngi quan tm n, do n thng c bn vi gi ch bng 60%-70% so vi cc sn phm cng cht lng. Khng nhng th, cc ca hng outlet thng xuyn c cc chng trnh gim gi vi nhng u i c bit m bn khng th tm thy nhng ca hng khc.

Cc thng hiu ni ting

Nh ni trn phn nh ngha outlet l g, mc d l ca hng tn kho nhng cc sn phm ca outlet thng l nhng sn phm ca cc thng hiu ni ting nh Calvin Klein, Nike, Lacoste,J.Crew,, Levis, Nike, Polo Ralph Lauren, Tumi, Bally

Nu bn mun s hu mt sn phm ca cc thng hiu ni ting m ti chnh li khng cho php th bn c th tm n cc ca hng outlet. y cc sn phm khng nhng a dng v mu sc v chng loi m cn n t nhng thng hiu ni ting.

Outlet chnh l cc ca tim bn l trc tip sn phm do chnh cng ty sn xut ra n thng tay ngi tiu dng m khng phi qua cc ca hng trung gian. Do , sn phm trong cc tim outlet u l hng hiu (c brand name), nhng gi bn ti y bao gi cng r hn so vi gi cc ca hng bnh thng, trung bnh t 30% tr ln.

Nhc im ca outlet l g?

Vi nhng tn thi trang, nhng ngi chuyn sn hng outlet hoc nhng ngi tm hiu v outlet l g th s bit r nhc im ca cc sn phm outlet. Mc d c rt nhiu nhng u im nhng cc sn phm outlet cng c mt s nhng hn ch nht nh.

Li sn phm nht nh

Cc sn phm outlet nhn chung c gi va phi, thng thp hn t 30-70% so vi gi nim yt. Tuy nhin, y l hng tn hng gim gi cho nn vn s c mt s li nht nh trong cc sn phm outlet nh li ng ch, li v li may.

Sn phm hng B

C mt iu hin nhin khi bn la chn hng outlet cng ng ngha vi vic hng i khi s l hng B, thm ch hng C ty hng v cng ty tng thi im. Tuy vy, hng outlet mc d c mt s li nhng khng ng k. Phi hiu bit v tinh vi lm mi c th nhn ra cc li sn phm outlet.

V bn cht, cc ca hng outlet l nhng ca hng chuyn bn cc sn phm tn kho, cc sn phm li hoc cc sn phm ht ma. Do , khi la chn cc sn phm outlet, bn khng th yu cu n p, hp thi nh nhng sn phm chnh thng c. Tuy l cc sn phm li nhng ch l nhng li nh, rt kh pht hin bi nhng sn phm li trong qu trnh sn xut c loi b ngay t u.

Mc tiu ca cc ca hng outlet l g?

Trn thc t, khng phi ai cng bit hng outlet l g, do , nhiu ngi hiu lm hng outlet l nhng sn phm c cht lng khng tt, nhng sn phm b loi ca cc thng hiu tm trung, cc sn phm km cht lng. Thc cht, iu ny l hon ton sai lm bi hng outlet u c xut x t nhng thng hiu c ting trn th gii v l hng n ca cc tn thi trang, nhng ngi nghin mua sm nhng li khng c nhiu tin mua hng chun.

Nm bt c tm l ny, cc thng hiu ca M, bo gm cc thng hiu thi trang, tiu dng, in t, cc thng hiu dc m phm, thc phm chc nng cung cp cc sn phm tn kho, sn phm li cho cc ca hng outlet.

i khi, mt s thng hiu li dng tm l mua hng ca ngi tiu dng mun mua cc sn phm ca cc thng hiu ni ting vi gi r, h sn xut nhiu cc mt hng outlet, cc sn phm km cht lng hoc cc sn phm c hm lng cc cht liu tng hp cao sau y vo cc ca hng outlet. Chnh v nhng iu ny lm cho nhiu khch hng khng tin tng hoc rt e ngi khi mua cc sn phm outlet.

Nhng lu khi mua hng outlet l g?

Nu bn tm hiu v outlet l g s bit hng outlet c bn kh ph bin M v nhiu quc gia c nn kinh t rt pht trin vi nhiu cc thng hiu ni ting. Nu bn i du lch M, bn khng th b qua cc t gim gi ca cc ca hng outlet. Mc d vy, nhiu ngi li khng bit cch la chn cc sn phm outlet cng nh cc lu khi chn hng outlet l g.

Hiu v gi tr ca chi ph b ra

Khi bn quyt nh b ra mt s tin mua cc sn phm outlet th bn cn phi cn nhc tht k. Nh phn nh ngha v outlet l g trnh by, outlet l nhng ca hng chuyn bn v phn phi cc sn phm tn kho ca cc thng hiu, do , cc sn phm ca outlet thng li thi, ht ma hoc mc mt vi nhng li nh.

Khi bn n cc ca hng outlet m khng la chn c cc sn phm ph hp vi mnh, bn nn bc i v ng cm thy tic nui. V cc nh kinh doanh tnh n tm l tic nui v mt cng i mt qung ng xa m khng mua c bt k sn phm no ca khch hng.

Kim tra cht lng k trc khi mua hng

Bt k ai khi tm hiu v outlet l g u bit cc sn phm ca outlet thng c nhng li nh. Do , khi c nh mua hng, bn cn kim tra tht k t cht liu, kiu dng, ng kim mi ch. Mt iu quan trng, bn cng nn kim tra gi nim yt ca cc sn phm ny v so snh vi gi trn th trng cng nh ngun gc, xut x ca sn phm.

Nghin cu trc

Mt li khuyn dnh cho nhng ngi mi hoc ln u mua hng outlet l bn nn kim tra gi ca cc sn phm chun c by bn ti cc ca hng chnh thng trc khi quyt nh mua ti outlet. Bi l, rt nhiu thng hiu nng gi ca cc sn phm ti outlet ln tri sau rao bn vi mc gi sale hp dn thu ht s ch ca khch hng.

Thay v chn mt sn phm ti outlet c gi trn tri sau c treo mc gim gi n 60-70%, bn hon ton c th mua mt sn phm chun vi mc gi nh th. Do vy, bn cn kim tra tht k trc khi mua.

Trn y l mt s thng tin lin quan n outlet l g, nhng u nhc im ca outlet, mc tiu cc ca hng outlet hng ti cng nh nhng lu khi la chn cc sn phm outlet l g. Nu bn c bt k thc mc no lin quan n ch outlet l g, ng qun li cu hi bn di cng Baiviethay.com tm hiu thm nh!

Theo Baiviethay.com